Apple getting 'defensive' with 128GB iPad, says analyst
With its new pricey fourth-generation iPad 4, Apple has one eye on Windows 8 hybrids, a Citibank analyst said today. "At $799, this latest iPad [model is] priced above the average selling price of a laptop ($703), bringing the two squarely into the same wallet discussion," Glen Yeung of Citibank said in a research note. Yeung continued: "Given what we estimate to be a 3-quarter slide in 10" iPad unit sales, we can't help but detect a defensive element to Apple's latest iPad [model]." That defensiveness is rooted in "trying to head off the onslaught of Haswell-based Ultrabooks and hybrids targeted for 2H13 release," he added, referring to laptop-tablet hybrids based on Intel's upcoming power-efficient Haswell chip due in the second half of this year.Related storiesApple iPad jumps to 128GB, starting at $799Apple's 128GB iPad: Here's how much the bump really costsMicrosoft's Surface Pro will be a prominent member of that group of hybrids.The 128GB model -- which is offered with a keyboard cover -- will be priced at $999 and pack laptop-like performance.The initial version will be available on February 9, but Microsoft is undoubtedly planning a future Haswell-based Surface. Haswell is expected to engender a number of "detachable" designs -- which separate from the base to become a standalone tablet.Current examples of detachables include Hewlett-Packard's Envy x2, Samsung's ATIV Smart PC 500T Tablet, Asus' VivoTab, and Acer's Iconia W510.Surface Pro. Is Apple worried about the crush of Windows 8 hybrid designs coming later in the year?Microsoft
